Therefore, we can assume the global ratio will be significantly tilted towards Android, given the much higher user volume of Google devices globally – representing the breadth of TikTok’s appeal. This attracted close to 477 million views across hundreds of videos over the course of a week or so. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. US social media platform usage: marketers vs. general public. The same applies on the male side, though not quite so starkly, with older male content posters more active (in proportional terms at least). The international version TikTok has over 689 million monthly active users (MAU’s). That is not to say there are not considerable issues. According to official company reports, the number of TikTok / Douyin downloads are now over 2 billion, and it was the most downloaded app of 2020. If we were to include corporate accounts as well then, aside from TikTok itself in second, we would also be including Musical.ly with 23.5 million followers, and American digital entertainment brand Flighthouse, which counts 22.2 million followers. State newspaper People’s Daily called for tighter regulations, after users were injured taking part in Douyin challenges. On the other hand, it would chime with App Ape Lab’s figure of 10 million Android users the following month. The metric used here is the proportion of monthly users who are daily users. App Ape Lab gives us a slightly more conservative figure for India, at 75 million users (Android only), as of December 2019. 31-35 year olds outnumber 25-30 year olds, though not by a huge distance (26.1% to 24.8%). It’s from a different source, so obviously not directly comparable to the above. TikTok, then, seems to be an app for the comfortably off – which certainly makes a compelling case to would-be TikTok marketers. One classic example of this is the term "accountant," which means something totally different on TikTok than in the real world. Country bans and attempted bans According to AppTrace, TikTok jumped from 269th to 4th in global app download rank in February 2019. TikTok & Douyin is now in 141 of 155 countries available and comes in 39 languages. We might bear in mind that this is slightly less pronounced than China’s birth ratio, which currently stands at 115:100 in favour of males. Interestingly, these stats that female TikTok users far outnumber male in the US, by a ratio or nearly 2:1. At present TikTok’s main office is in Los Angeles, while the CEO is based in Shanghai. Either way, please jump in and leave a comment below. As with so many apps, India’s TikTok user base is heavy skewed male, a ratio not too far off being 10:1. This increased to 400 million monthly active users, and 200 million daily active users by November of the same year, according to Chinese media reports. This was the greatest level of engagement generated by any such ‘challenge’ on the platform recorded up until this point. The US comes in second place, with its $36 million contribution accounting for 20% TikTok 2019 revenue. The latest available official statistics show that there are 500 million TikTok users around the world (monthly active users). This internationalisation may prove a crucial advantage as well as a backup plan if it comes out of this contest badly – or, indeed, it falls foul of Chinese authorities. It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok really knew how to work the social media growth playbook. ByteDance has moved to ringfence TikTok from the rest of its operations in order to protect it from such charges. Alipay in eight, logged 785 million users in Q3 2019. This would not be the first time Facebook has attempted to parrot the functionality of another app – it remains to be seen if TikTok can as easily be brushed aside as Snapchat was with Instagram Stories. Indeed, in August 2020 President Donald Trump issued an edict demanding US firms stop doing business with TikTok within 45 days. A more worrying ban was instigated in June 2020, with the Indian government declaring that TikTok and other Chinese apps were “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. Out of 3.81 billion social media users, 33.85% use TikTok (18.08%) and Douyin (15.75%). With a rumored valuation of $110-$180 billion, TikTok & Douyin’s parent company Bytedance is now the world’s most valuable startup. Vice also reports a culture of users searching for and soliciting sexual images of underage users. This is part of a wider battle between the two digital stables, both of which have filed lawsuits against each other for defamation and unfair competition. Though the proportion varies by country, The New York Times revealed in August that the company's internal data suggested more than a third of TikTok's 49 million daily users in the US were 14 or younger. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Whether this momentum can be sustained in light of rivals that may not have even launched yet remains to be seen. Douyin, China’s name for the app, became the most popular short video app in just 500 days. According to venture capital firm Kleiner Perkins, TikTok users spend 52 minutes per day using the app (a figure that dates back to September 2018). The UK, contributing 2% ($2.4 million), was in third place. The choice of Brazil is interesting – it is a market which looks set to be a battleground for app developers. The app sees its lowest levels of usage among users in the their 20s, with male users in their 20s the smallest demographic, followed by male teenagers. Among older demographics, we see the opposite trend. TikTok / Douyin took 200 days to develop and initially launched into China’s App market in September 2016 by parent company Bytedance; it racked up 100 million users in a year. Notably the proportion of Douyin users living in the biggest cities fell significantly between March-May 2017 and March-May 2018. It was banned again, however, in June 2020, with political tensions escalating between India and China. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. It’s no doubt that Bytedance’s app has crushed it, but it’s impressive how much. Or have a question? Daily active Douyin user numbers increased by 19.4% over this period. Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s. In 2019, TikTok more than doubled its revenue to $17 billion, up from $7.4 billion the previous year. Going back a little, the August 2018 merger with Musical.ly provided a substantial boost to active users of the platform – particularly in the US. Our team is dedicated to finding and telling you more about the products and deals we love. Notably, however, Chinese Android users were not included in the total, so we can safely assume that ByteDance’s home country is the number one source of revenue. As with any viral app, TikTok can count a number of celebrity users. TikTok Has an Estimated 800 Million Monthly Active Users Representatives from Wallaroo Media estimate that TikTok now has approximately 800 million people who actively use the … The stat that knocked my socks off was the fact Bytedance’s apps grew their monthly users at twice the rate of current market leaders like Facebook and Instagram – I can’t wait to see how this growth rate unfolds. The United States is the third-largest country for downloads, accumulating 165 million installs since launch, followed by Canada and the UK in the 4th and 5th place. TikTok has 50 million daily active users in the U.S., meaning 18.68% of American’s with mobile internet users log in every day. Users in their 40s are the biggest demographic, followed by 30-somethings. We see a distinct tail off among older users, with over 40s (a low cut-off point) accounting for a mere 5.4%. By August 2020, the official number of monthly U.S. TikTok users was 100 million, up 800% from January 2018’s company figures. Only Facebook properties (Messenger, Facebook, and WhatsApp) were downloaded more often. These stats date back to late 2018, however – it is unclear if the ratio of creativity to spectating has remained in this proportion as the app has grown more popular. The latter has also grown, though not quite as dramatically and from a much higher base. It was reported that ads were being tested by the platform in January 2019. They seem fairly relaxed about things, with a majority feeling comfortable about the global economy, and the environment alike – levels 1.32x and 1.31x greater than average. The average time spent on TikTok per day is 52 minutes worldwide. Hootsuite and We Are Social have set the figure at 800 million. In fact, these user figures make the app one of the fastest-growing ever in terms of the percentage of the market it’s captured since 2016. It is unclear whether these include China. TikTok users value product-centric communities; they are 1.4x more likely to buy a product in order to feel part of their community associated with said product. As of November Kwai counted 7 million daily active users in Brazil. Download the app to get started. They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). Allegations of inappropriate content can have serious repercussions in China: TikTok’s ByteDance stablemate Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature. It is also being investigated in the US over national security concerns. By February of 2018, this had dropped to 32% – which still leaves it as the largest age demographic, if not by so generous a margin. Among these TikTok users, 90% say they use the app daily. In China, TikTok advertising has been available for much longer, though we do not have clear figures on revenue generated outside of the app store environment. Although sources have also indicated that Facebook is aiming to go head-to-head with TikTok in its biggest market outside of China, India, in 2020. American’s 18 and over will spend 1.43 billion hours on TikTok in March 2020. Launching into China 2016, let’s have a look at the official number of Douyin active users: Sources: CNBC 1, CNBC 2, Statista, Backlinko, BankMyCell, WorldoMeters, SmartInsights. TikTok users in India, Indonesia, and South Korea, Android, 2019. Between 2018-2020, the number of American adults using TikTok grew 5.5 times. In 2019, the time spent on TikTok was estimated to be 68 billion hours. It has remained in the top-20 since (as of February 2020), and currently sits in fourth position. Kwai, it should be noted, is backed by Tencent. Douyin’s 22 million creators have earned a total of 41.7 billion yuan ($6.15 billion) over the past year. On the other hand, there is no questioning the levels of screaming fandom that are possible for those using TikTok, and previously Musical.ly, as their medium. Now celebrities like Will Smith & Jason Derulo have entered the pack, and monster influencers like The Rock, who has 200 million Instagram followers, are not far behind climbing the top 20. This age group will also see direct messaging restricted and won’t be able to host live streams. That said, it has not been without its controversies. China’s version, named Douyin, has 600 million daily active users. As you’ll see, it’s not necessarily the most deeply insightful – though please do have a look if you want to know what the most popular dog, cat, and…erm, duck breeds are on the platform. TikTok downloads crossed the 1.5 billion threshold in November 2019. An Indian TikTok collective called Team 07 were followed by 40 million users collectively, with most-popular member Mr Faisu counting 21 million. TikTok is the most engaging social media app out, with an average session length of 10.85 minutes (Double Pinterest’s 50.6 minutes that ranks #2 for engagement). TikTok User Penetration: % of Social Network Users. Out of 3.5 billion smartphone users, 36.85% use TikTok (19.69%) and Douyin (17.14%). We may see differing results elsewhere. The combined level of penetration of ByteDance’ video apps in China stood at 72.1% in September 2019. In Q1 2020, TikTok gained 315 million installs, breaking records for the most downloads ever in a quarter, and continued to be the most downloaded app of the year. Do you think their growth is sustainable? China’s version of TikTok, Douyin, has 600 million daily active users (DAU’s) as of August 2020. GlobalWebIndex TikTok stats show that TikTok users are nearly as engaged in creating videos as they are in viewing them. Of these, Indonesia led the way, with 81 million downloads at that point – around 42% of the total. This is something of a blow for TikTok, with 56% of new users reportedly downloading the app after seeing videos shared on other platforms carrying the TikTok watermark. For more specific Douyin stats, we can refer to ByteDance’s penetration figures of 59% of smartphone users and 68% of social media users, as above (allowing for the fact that these are drawn from different datasets). In favour of the above hypothesis, however, is a general feeling reported among video makers that TikTok could be the video platform of the future. The US, in second, logs 41 million TikTok downloads. It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. Middle users, who used the app between one-third and two-thirds of the month accounted for 12.7%, and light users (less than that) for 38.5%. TikTok came under investigation in the UK for its handling of its young users’ personal data. With no clear monetisation strategy in place, how ByteDance approaches this in the run up to any IPO will be of great concern to industry observers and potential investors. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. TikTok revenue statistics from Sensor Tower show that TikTok brought in $176.9 million in revenue over 2019. TikTok was downloaded more than Facebook, Messenger, and Instagram in 2019, with WhatsApp being the only app to beat it. Lower bands tend to contain more cities, and more people as a consequence, despite being smaller individually. ByteDance was reported to get a syndicated loan worth $1.3 billion in April 2019, from a group dominated by Wall Street Banks. (Okay, fine: husky, dragon li, call duck). You can opt out anytime. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). This not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok. ByteDance has not released anything more recent. But Musically Bought By Chinese short Videos App ByteDance in $ 1 billion .Then ByteDance Gave a new Name Tik Tok In 2 August 2018.Tik Tok Is Short Video Sharing App .. Tik Tok Biography & Success Story Changing age demographics of Douyin Users in China. This just outstrips spending in China, which at $1.4 million represents 39% of the total. TikTok is still in the early days of revenue generation, having slowly brought in ads over the course of 2019 (see below for more detail). What else would you like to see added to this roundup? advanced AI that lies behind much of ByteDance’s success. Global time spent on TikTok, Dec 2017 – Dec 2019, excluding China, Android. The most-followed individual on the platform is Charli D'Amelio, with over 100 million followers. Divestment from these assets has been suggested as a possible solution. The presence of Musical.ly here, as well as a host of names who first made their names on the platform (Loren Gray, Baby Ariel, and Kristen Hancher for example), confirms how significant this takeover was in terms of gaining a foothold in the West. The twins (also big on Instagram) were known for their lip-synced clips, and even released a single of their own in July 2017. Previous figures set Douyin’s monthly active user count at 300 million in June 2018, with 150 million of these logging into Douyin on a daily basis. In what activities do TikTok users engage? It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). January 19, 2021, 3:06 PM . According to App Ape Labs, we saw that the proportion of US TikTok users who used the app heavily (more than two-thirds of days in month) stood at 22.6% at the end of 2019. Q1 2020 has been rumoured to be the new target for a ByteDance IPO on the Hong Kong Stock Exchange. An updated figure does not seem to be publicly available – thus we will have to settle for this for now. On the other hand, TikTok’s ease of usage earned praise. As with Loren Gray, she also a singer, having crossed over from lip-syncing. This sees an added ‘discover’ tab added to the hashtag landing page. By September 2019, the TikTok retention rate had climbed to 39%. TikTok User Growth. This represents a 25% increase year-on-year. Some, as reported in South China Morning Post, putting themselves at risk and creating inappropriate and/or worrying content. In the US, 52% of TikTok users are on iOS – though this chimes with the market’s preference for Apple phones. These figures also take into account ‘inactive users’ – who account for 26.2%. It was pushed out globally as TikTok the following year. The app seems to have taken off in a big way in South Asia, with India and Pakistan the biggest markets outside of China in terms of viewing time, with the US coming in a distant third (in fairness, Pakistan is a distant second behind India). Notably it has leapfrogged Tencent’s QQ and QZone. TikTok User Penetration: % of Smartphone Users. Make data driven decisions and optimize your app strategy. Let’s take a look at the top video-sharing platform by category views. TikTok is also blocking users’ ability to download videos created by those 15 or younger. TikTok has especially been enthusiastically welcomed by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous year’s $7.4 billion in 2018. The US Navy banned the app in November 2019. In the US, on average TikTok users spend 46 minutes per day using the app, opening the service 8 times a day on average. Initially TikTok did not feature paid advertising. An IPO was touted for some point in 2019. TikTok’s download rank featured highly in both iOS and Android download charts over the course of 2019. In terms of iOS and Android download split, 75.5% or 1.5 billion have come from the Google Play Store and 459.2 million installs from the App Store. In April 2019, WeChat was sued by a lawyer named Zhang Zhengxin under China’s anti-monopoly laws. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. The ban cost the app an estimated 15 million new users in what looked set to be TikTok’s best month to up until that point in the South Asian mega nation. This did not materialise. The exception is Tencent’s Weishi, which is not far behind ByteDance’s apps. Accordingly, only 23% of users use the latter function at the point at which this data was collected – something which might be of note to brands or other users trying to gain traction on the platform. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. Commentators have suggested, however, that this would not likely do much to ease pressure on ByteDance from the US. Fast Company reported a figure of 45 minutes nearly one year on. Global Web Index stats show that TikTok penetration is seemingly at its highest in Asia, where over a third of users aged 16-64 had an account. The biggest Tier 1 cities (Shanghai, Beijing, Guangzhou) account for only 11% of Douyin users. TikTok is available in over 150 markets around the world, in 39 languages. TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24. In comparison, Facebook declined 26% in the same period, and Instagram inched up by only 6%. App Annie also places TikTok in fourth position overall in terms of total 2018 global downloads. TikTok Demographics Statistics: How Many People Use TikTok in 2021? The social media average is 4%. They are 1.5x more likely to promote a brand online if it would enhance their status online – which chimes with the fact that they are 1.3x more likely to be categorised as status seekers. Interestingly, there are nearly as many 40-something users as there are 20-something users, with usage trailing off very slightly among presumably career-focussed 30-somethings. Short-form video has been earmarked a key revenue generator in China. While the app already had a relatively large userbase at this point, these are relative early adopters. In China, 60% of TikTok users are within the 25-44 age group. TikTok itself has reported that US users open the app eight times a day in a bid to woo ad clients, with sessions averaging 4.9 minutes in length. Interestingly though, we still find a quarter of US TikTok users are aged 45-64. TikTok will also have ensure that it avoids scandal. TikTok User Penetration: % of Internet Users. In South Korea and Indonesia, we see a slight tilt towards female users. China is the second-largest country for downloads for Douyin at 196.6 million to date; figures exclude third-party installs. 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